January 2021 - Arizona Meetings & Events

Upskilling in a New Era

January 18, 2021

It’s no surprise that 2020 will be heralded as a turning point for the meetings and events industry since the coronavirus singlehandedly caused an economic crisis of epic proportions. With this market being hit particularly hard, when can we start to resume cautious optimism? The short answer is now. […]

Case Study: Pivoting to a Virtual Fundraiser

January 4, 2021

Make-A-Wish hosted an online gala and raised $600,000 two weeks after the COVID-19 shutdown began. Over 650 people typically attend Wish Night, which includes a cocktail hour followed by a full dinner, a diamond pull, wine pull, silent auction and a two-hour program. […]