Video game lovers rejoice as Atari has announced plans to partner with True North Studio and GSD Group to build its first branded hotel in downtown Phoenix. The Atari brand will be licensed by the developer, True North Studio, and GSD Group will design the property.
Atari says the unique lodging experience combines the iconic brand with a one-of-a-kind video game-themed destination. Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in VR and AR (Virtual and Augmented Reality). Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.
The company says they will break ground in mid 2020, with additional hotels planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose.